Agenda

7:45 – 8:30 Registration/Coffee – Lobby

8:30 – 8:40 Welcome – Harbor West B&C

Paul Duning – Publisher, Capitol Communicator
Paul Sherman – Publisher, Potomac Tech Wire

8:40 – 9:10 Top Five Digital Marketing Trends for 2013- Harbor West B&C

Mike Zaneis – SVP, Interactive Advertising Bureau
Carol Edwards – SVP of Cross Platform Services, Arbitron
Leigh George – Director, Digital Strategy. R2integrated

9:10 – 9:40 Keynote – Harbor West B&C

Michelle Andres – Vice President of Digital Media, Baltimore Ravens
Q&A: Paul Sherman – Publisher, Potomac Tech Wire

9:40 – 10:05 Coffee Break/Exhibits – Lobby

10:05 – 10:35 Keynote – Harbor West B&C

Steve Sommers – VP of Global Brand Marketing, Under Armour

10:35 – 11:15 CMO – Current State of Marketing – Harbor West B&C

Top CMO’s discuss the major marketing and communication issues and developments most effecting their companies.
Moderator: Cary Hatch – CEO & Brand Advocate, MDB Communications
Sonny Ganguly – CMO, WeddingWire
Christopher Cullen – CMO, The Johns Hopkins University
Winston Bao Lord – Founder & CMO, Venga

11:15 – 12:00 Concurrent Sessions

Mobile Marketing: Beyond the Hype – Harbor East D
Moderator: Peter C. Johnson – President and CEO, Apollo Matrix, Inc.
Todd Marks – President & CEO, MindGrub
Chad Gallagher – Director of Mobile, Advertising.com
Kelley McDonald – Director of Information Architecture, Navigation Arts

Has the World of PR Really Changed with the Advances in Social Media – Harbor East E
Moderator: Jeff Davis – Partner, Sawmill Marketing Public Relations
Roy Furchgott – Tech Writer, The New York Times & Gadgetwise Columnist
Lori Livingston – Social & New Media Manager, State of Maryland
Cheryl Sparks – Director of Communications, Maryland Transportation Authority (MDTA)

The Social Web – Navigating the Complexities of ROI – Harbor West B&C
Moderator: Tobias Bray – Founder & President, Clarity Markets
Jodi Swartz – Director of Corporate Marketing, Double Positive & VP, Communications AMA Baltimore
Sarah Quackenbush – Director of Client Engagement, Planit & VP, AAF Baltimore
Jonathan Oleisky – President/Partner, Kalix Communications & SMEI Baltimore/Washington
Jason Pappas – President, Hannix and Chair GBTC

12:05 – 12:55 What’s Trending: Insights from Agencies – Harbor West B&C

Intro: Paul Duning, Publisher of Capitol Communicator
R2integrated – Matt Goodard, CEO
HZDG – Karen Zuckerman, Executive Creative Director
MGH – Andy Malis, President
Crosby Marketing – Fred Jorgenson, VP Digital Strategy and Analytics

1:00 – 1:45 Lunch – Harbor Club

1:45 – 2:30 Concurrent Sessions

Is Facebook Losing its Cool? – Harbor West B&C
Moderator: Rob Pegoraro – Tech Reporter
Geoff Livingston – Author and Marketing Strategist
Cary Lawrence – VP of Business Development, SocialCode
Mitch Arnowitz – Managing Director, Tuvel Communications
Kari Mitchell – Director of Digital Marketing, HZDG

Video Marketing: What’s Working? – Harbor East D
Moderator: John Sherman – CEO, Storyfarm New Media
Cyndi Brandt – Product Evangelist, Roadnet Technologies
Bill Rozier – VP of Global Marketing, Ciena
Franki Fitterer – Director PR/Marketing, American University Washington College of Law
John Stranovsky – Creative Director of Digital Media, T. Rowe Price
Chad Dillard – Executive Director of Marketing, Anne Arundel Health System

Presentations – Harbor East E
Zoomph – Metrics that Matter
Marketo – Marketing Automation: Transforming Marketing from Cost Centers to Revenue Drivers
Allino – The Rise of the Marketing Operations Professional
Hy.ly – Strategies for Social Media ROI

2:30 – 3:15 What’s Trending: Design, Video and Innovation – Harbor West B&C

Intro: Paul Sherman, Publisher of Potomac Tech Wire
Design Army – Jake Lefebure, CEO/Co-Founder
Pappas Group – Anthony Pappas, President/Founder
Exit10 – David White, Managing Director
AKQA – Ian Richards, Director of Production

3:15 – 3:45 Coffee Break/Exhibits – Lobby

3:45 – 4:30 Concurrent Sessions

Beyond Facebook & Twitter: Google+, LinkedIn, Pinterest, Tumblr and More – Harbor East D
Moderator: Sean Carton, Director, Center for Digital Communications, Commerce and Culture University of Baltimore
Brian Razzaque – Founder and CEO, SocialToaster
AK Stout – President, Saying it Social
Marty Conway – VP, Sports Marketing, IMRE Marketing and Communication

B2B Marketing – Harbor West B&C
Moderator: Bob London – President, London Ink
Charles Gold – CMO, Sonatype
Linda Yurche – Asst. Secretary of Marketing and Communications, Maryland DBED
Sylvia Montgomery – Senior Partner, Hinge
Kathy Devine - Corporate Marketing Director, Monumental Sports & Entertainment
Chris Smith, EVP Digital, Media Works

Presentations – Harbor East E
15 Four – How to Guarantee Your Great Content Gets Ignored
WB&A Market Research – Highlights of Recent Studies Among Consumers in Baltimore and DC
Sapling Pictures – Champagne Videos on a Beer Budget
Webmechanix – 30 SEO Tools & Tips

4:30PM – 5:15PM Concurrent Sessions

Content Marketing: Pulling the Audience In – Harbor West B&C
Moderator: Andy Seibert – Chairman, Custom Content Council
Munish Gandhi – CEO, Hy.ly
Brian Williams – CEO/Co-Founder, Viget
Will Davis – Managing Partner, Right Source Marketing
Erin McCahill – VP, Brand & Creative Services, Vocus

Marketing Automation: How to Scale – Harbor East D
Moderator: Limor Schafman – President, Keystone Tech Group
Russ Hewitt – President, GraphTec
Joe Zuccaro – President, Allinio
Kelly Waffle – Director, Marketo