Mid-Atlantic Marketing Summit

CALE CHARNEY

PaulDuning — Thu, 18 Apr 2013 16:02:46 +0000

Cale Charney is the co-founder and head of events at BYT Media, Inc. The BYT umbrella includes DC’s largest independently owned arts and culture webzine BrightestYoungThings.com, and the event organizing and PR juggernaut BYT Productions. BYT caters to the interesting and interested, bridging the gap between online and offline through their informed coverage of everything exciting happening in the District and by hosting their own unique events and festivals.

KRISSY KELLEY

PaulDuning — Wed, 17 Apr 2013 20:52:52 +0000

Summary

Enjoy the challenge of marketing our always changing technology solutions to the federal govt and commercial enterprises. Manage a fantastic team of energized marketing professionals. Have passion for leveraging new media in marketing strategies. Leveraging 10+ years sales experience and over 6+ years marketing experience to drive revenues and introduce Force 3 to new markets, new customers and manufacturers.

Specialties:Branding
Advertising
Demand generation
Video
Mobile
Automation
Digital strategies
Communications/PR
Public Sector
Commercial
Enterprise

Experience

Regional Marketing Manager – Public Sector

Citrix

November 2012 – Present (6 months)Bethesda

Vice President, Marketing

Force 3

November 2010 – November 2012 (2 years 1 month)Baltimore Washington CorridorAs Vice President was leader on executive team charged with positioning and evangelizing organization for growth, ultimately driving revenue from 195m to 400m during my tenure. Participated in development of five year strategic plan. Led and successfully launched rebrand efforts. Instrumental in transition to revenue marketing model, leveraging enterprise class CRM and integration of marketing automation tools. Collaborated with sales and services leaders to innovatively position our capabilities in the industry and with strategic manufacturers. Drove adoption of “integrated marketing” by leveraging our challenger brand, communication strategies and demand campaigns, leading to improved performance and improvements of internal adoption. Recognized as Cisco and EMC’s fastest growing public sector partner in FY 2012. Member of Cisco Marketing Council and featured at Partner Summit in 2009, 2010 and 2012 for marketing excellence.

Senior Director, Marketing and Communications

Force 3

September 2005 – November 2010 (5 years 3 months)Baltimore Washington CorridorAs Senior Director was responsible to lead brand, communications and demand generation strategies for company growth. Built communications practice instrumental in providing content strategies that positioned Force 3 in key solution areas, improving share of voice by over 50% YOY. Executed integrated demand generation campaigns that developed upwards of 15x revenue return, increased manufacturer registrations, and improved the percentage of closed business. Drove early adoption of social media platforms and video strategies to improve brand recognition results. Collaborated with department leaders to successfully enter new markets – geography, technology, or vertically segmented.

Account Manager

Comcast Spotlight

2003 – 2005 (2 years)Hunt Valley Office

Senior Account Manager

Comcast SportsNet

2001 – 2003 (2 years)Baltimore Office – Canton

account executive

Home Team Sports

1996 – 2001 (5 years)

BARG UPENDER

PaulDuning — Wed, 17 Apr 2013 19:43:18 +0000

Mr. Upender has over twenty years of experience in developing software for federal and commercial customers. He specializes in mobile app development, user experience design, Web 2.0 designs, social media, cross-browser development and Agile project management. He has been active in the Agile community since 2002. He has written articles and presented workshops at various conferences. His focus on user experience has lead to numerous awards. Prior to Mobomo, Mr. Upender co-founded Intridea Inc., a successful web application development company located in Washington DC. Barg was elected as one of the Top 100 Tech Titans in the DC-metro area by the Washingtonian magazine in 2009. Barg is 2008 alumni of the prestigious MindShare CEO Network, the leading entrepreneur network in the DC-metro area.

BRYAN STARK

PaulDuning — Tue, 16 Apr 2013 21:03:39 +0000

In his role as AVP of Marketing & PR, Bryan oversees all strategic planning, brand development, marketing communications, partnership marketing, and online engagement for the Kennedy Krieger Institute which provides research, treatment, education, and community programs for more than 20,000 children with complex injuries and neurological disorders at 15 locations throughout the Baltimore Washington region. Prior to joining the Institute, Bryan was the VP of Strategic Planning at The Campbell Group where he provided strategic marketing counsel for clients in the cause marketing, healthcare, foodservice, hospitality, and non-profit sectors including the National Geographic Society, InterContinental Hotels, NeighborCare Pharmacies, Cuisinart, Johns Hopkins Medicine, Puerto Rico Tourism, Ford Motor Company, Special Olympics International, and the Preakness Celebration. He holds dual degrees in Marketing and Journalism from Duquesne University, and has completed a graduate conceptual development program from the School of Visual Arts in New York, NY.

JASON TARANTINO

PaulDuning — Tue, 16 Apr 2013 19:40:29 +0000

The Martin Agency

www.martinagency.com/Share

The Martin Agency is an American advertising agency based in Richmond, Virginia that is now part of Interpublic Group of Companies.

The Martin Agency When Def Leppard approached the agency, our creatives were …	Work The Martin Agency is an American advertising agency based in …
Walmart Cool Whip Frosting. The images you are about to see may be …	GEICO Cool Whip Frosting. The images you are about to see may be …
Contact Get in Touch. Sorry, we have no imagery here. Sorry, we have …	People Jenny Liu and Ricky Lu. Jessica Nickens. Joe and Shannon …

SERGIO SANCHEZ ZUFFEREY

PaulDuning — Mon, 15 Apr 2013 16:59:28 +0000

Multilingual global marketing leader with more than 19 years of national and international accomplishments. Expert in incremental revenue and lead generation though integrated strategic marketing campaigns, with a focus on segment-targeted online and new media initiatives. Strong track record in brand building, strategic marketplace expansion and international product management and development.

Managed upwards of $20 MM P&L, as well as high-performance, cross-functional teams in the U.S. and abroad. Created and developed a large, national brand, and successfully re-branded a $100+MM global industry segment leader. Spearheaded product line expansions that delivered record profitability in Europe and Latin America. Doubled client base in less than a year with innovative integrated marketing campaigns. Ran two successful start-up ventures, including the development and launch of a new online lending brand. Entrepreneurial, highly transferable with global management and expatriate / offshore experience. Fluent in Spanish, French, Portuguese, and Italian.

Co-Founder and President of The Institute of International Mediation and Conflict Resolution (IIMCR). Former Washington D.C.-based foreign correspondent and freelance journalist for leading Latin American and U.S. news organizations, covering presidential missions, U.S. political conventions, G7 summits, trade, economic policy and major news events worldwide between 1989 and 1994. Executive management experience at:

CAPITAL ONE:
Small Business Solutions Marketing – McLean, VA

SALLIE MAE (SLM Corp.):
Managing Director – Reston, VA

MASTERCARD WORLDWIDE:
Vice President – Latin America
Senior Director, Europe- Brussels, Belgium
Director, Global Marketing – Purchase, NY

THE AMERICAN EXPRESS COMPANY:
Manager, Corporate Group – NYC, NY

JUSTIN HOFFMAN

PaulDuning — Thu, 11 Apr 2013 14:01:36 +0000

Justin Hoffman is PSA’s Marketing Director. He supervises PSA’s awareness, community-building and demand-generation efforts. The majority of his 14-year career has been spent at financial services firms, managing brand development initiatives, advertising, public relations and electronic marketing. Prior to joining PSA in 2007, he lead M&T Bank’s sports marketing assets, overseeing relationships with the Baltimore Ravens, Buffalo Bills and other sports franchises.

John Spaulding Photography

PaulDuning — Thu, 11 Apr 2013 13:50:30 +0000

John Spaulding Photography- Images that mean business.

Producing dynamic images for corporate communications, marketing, and asset library development.

Portraits – Interiors – Food – Hospitality – Transportation – Energy

ERIK CROWN

PaulDuning — Thu, 11 Apr 2013 13:44:52 +0000

Erik T. Crown is the Director of Marketing for Major, Lindsey & Africa (MLA), a global legal recruiting firm. Based in Baltimore, he oversees all marketing and communications functions and strategic initiatives for MLA offices in four countries. He manages a team of marketing professionals that is structured to drive results through an integrated and interactive approach. Erik has fifteen years of marketing and communications experience, representing companies on a regional and national scale.

Prior to joining MLA, Erik was the Marketing & Communications Manager at Allegis Group Services (AGS), a sister company of MLA. Here he worked with a small team to develop and present the company’s brand to target audiences through various B2B channels including print, events, PR, email, social, web and sales proposal management.

Before joining AGS, Erik served as a Marketing Officer at Provident Bank, a large regional bank headquartered in Baltimore, where he acted as the main creative resource and brand manager for product managers, sales divisions and other marketing personnel. Here he honed his expertise in taking a product to market through developing and implementing fully-integrated B2C marketing plans.

Erik lives in Baltimore with his wife and two (soon to be three) children.

LONI STARK

PaulDuning — Wed, 10 Apr 2013 14:30:13 +0000

As director of product & industry marketing for Adobe Experience Manager, Loni leads a team responsible for defining solutions and go-to-market strategies essential to CMOs and digital marketers worldwide. Stark has over 15 years of experience helping businesses apply technology to optimize critical functions to meet business objectives including building brand awareness and driving consumer demand. Stark co-founded Stark Insider, a west coast online magazine covering technology, theater, arts, wine and food to over half a million readers/year. She holds a Masters in Management Science and Engineering from Stanford University.