Agenda

8:00 – 8:45 (Lobby)
Registration and Coffee
8:45 – 9:25 (Frank E. Gannett Auditorium)
“The Three Forces Driving People’s Changing Use of Media: Social, Mobile, Data”
Lee Rainie, Director of Internet, Science and Technology Research, Pew Research Center
9:25 – 10:00 (Frank E. Gannett Auditorium)
“Payne & Payne: The Changing Marketing & Media Landscape”
Joe Payne, Former CEO and Chairman, Eloqua & David Payne, Chief Digital Officer, Gannett
10:00 – 10:30 (Lobby)
Coffee Break
10:30 – 11:25 (Frank E. Gannett Auditorium)
“Web2Sales: Hot Marketing Trend or Unfulfilled Hype?”
Moderator: Marc Hausman, President & CEO, Strategic Communications Group
Peter Scott, Chief Marketing Officer, DivvyCloud
Juli Zeffert, Vice President of Marketing and Communications, Iron Bow
Technologies
Natalia Kossobokova, Marketing Director, SES Government Solutions
10:30 – 10:55 (Dining Room A/B)
“Navigating the Hyper Local SEO Landscape”
Amanda Kaestner, Marketing Analyst, BGE HOME
Jeff Budd, Senior Digital Marketing Search Strategist, R2i
10:30 – 11:25 (Al Neuharth First Amendment Dining Room)
Panel: “B2G Marketing”
Moderator: Elizabeth Shea, President & CEO SpeakerBox Communications
Marie Russell, Director, Federal Marketing, Juniper Networks
Lesley Rogers, Federal Marketing Manager, Acquia
Lisa Sherwin Wulf, Director Federal Marketing, SolarWinds
Stacey Piper, Vice President, Federal Marketing, ICF International
11:00 – 11:25 (Dining Room A/B)
“10 Tips You Can Use to Make More Sales this Week”
Josh Greene, VP of Marketing, Zippy Shell
11:30 – 12:00 (Frank E. Gannett Auditorium)
“A Rogues Gallery of Hot-headed Marketers and How to Avoid being One:
A Cooler Heads Guide”

Lauren Tucker, CEO, Cooler Heads Intelligence, and founder of The Martin Agency’s Decision Sciences unit
12:00 – 1:15 (Al Neuharth First Amendment Dining Room)
Lunch
12:45 – 1:15 (Al Neuharth First Amendment Dining Room)
“Congratulations, You’ve Won. Now What?”
Andrew Nachison, Founder and CEO, We Media
1:15 – 1:45 (Frank E. Gannett Auditorium)
“The Consumer Diagnostics Revolution For Marketers”
Scott Laughlin, Co-Owner and Director, LMO Advertising
1:15 – 1:45 (Dining Room A/B)
“How to Create Experiences Customers Would Crawl Over Hot Coals to Have”
Leigh George, PhD, CEO, freedom
1:45 – 2:15 (Frank E. Gannett Auditorium)
“It’s Personal: Your Customer is the Center of Their Journey”
Sean Reiche, General Manager Digital Sales & Marketing, RDA
Andrew Crowder, Director Sales & Marketing Solutions Division, RDA
1:45 – 2:15 (Dining Room A/B)
“The State of SEO”
Simon Heseltine, Senior Director – Audience Development
AOL
1:45 – 2:45 (Al Neuharth First Amendment Dining Room)
“B2B Marketing in a Social, Mobile and Data-Driven World”
Moderator: Fred Diamond, Principal, DIAMOND Strategic Marketing
Brian Cooley, Chief Marketing Officer, EverFi
Bob London, President of London, Ink LLC
Debbie Shemony, Vice President, Corporate Marketing, MarketBridge
Anuj Agrawal, Vice President, Product Marketing, Orchestro
Christine G.D. Schaefer, Chief Marketing Officer, ThreatConnect
2:15 – 2:45 (Frank E. Gannett Auditorium)
“Email Marketing: The Future of the Inbox”
Allen Nance, CEO, WhatCounts
2:15 – 2:45 (Dining Room A/B)
“Creative Content Marketing for SEO Success”
Therese Howe, Marketing Manager, Reston Limousine
Brian Patterson, Partner, Go Fish Digital
2:45 – 3:15 (Lobby)
Coffee Break
3:15 – 3:45 (Frank E. Gannett Auditorium)
“Digitally Advancing the Customer Journey: The CSC Approach”
Nick Panayi, Global Brand and Digital Marketing, CSC
Jason Siegel, Co-Founder & Chief Creative Officer, Bluetext
3:15 – 3:45 (Dining Room A/B)
“5 Things You Should Know About Mobile Marketing Today and 5 More for Tomorrow”
Kevin Alansky, CMO, SocialRadar
3:15 – 4:15 (Al Neuharth First Amendment Dining Room)
“The State of Advertising and Marketing”
Moderator: Cary Hatch, CEO & Brand Advocate, MDB Communications
Panelists: Greg Kihlström, Founder & CEO, Carousel30 and President DC AdClub
Eileen Bramlett, Vice President of Marketing Worldwide ERC and President of American Marketing Association DC
Elizabeth Shea, President & CEO SpeakerBox Communications and President of The Marketing Alliance
Linda Kempin, Managing Director, Art of Digital Prominence and Vice-Chair of Marketing Executive Networking Group (MENG) DC Chapter
3:45 – 4:15 (Frank E. Gannett Auditorium)
“Emotional Marketing: Getting to the Heart of Great Integrated Campaigns by Telling Great Stories”
Chris Beutler, Chief Vision Officer, Renegade Communications
3:45 – 4:15 (Dining Room A/B)
“Visual Marketing”
Geoff Livingston, CEO, Tenacity5
4:15 – 4:45 (Frank E. Gannett Auditorium)
“#ProgrammaticFraudViewabilityCrossScreenMobileVideo: Digital
Advertising in 2015”

Brad Weltman, Senior Director of Public Policy, IAB
4:45 – 5:30 (Lobby)
Networking and Cocktails
Agenda Legend
Networking
Keynote
Presentation
Panel
Tickets
On sale now.
Sponsor Event
Want to get behind a cutting edge event and enjoy the perks of sponsorship. Click the link to learn more about sponsor levels and to be a sponsor of the Mid Atlantic Marketing Summit.
Copyright ©2016. Mid Atlantic Marketing Summit.
All Rights Reserved.