In-House and DIY Video: How Marketers Can Create Authentic and Sharable Video

September 29, 2016 10:25 am - 11:15 am

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Laura Van Eperen
Benny Johnson
Kiirstn Pagan
Michael Wallin
Nicole Shea

Increasingly, marketers are taking video into their own hands to create authentic and social video that can be deployed quickly on social networks and across the Internet. While production levels may not be as high-end as working with a professional house, many marketers argue that authenticity and speed (and lower costs) makes the in-house route appealing. Moderated by Laura Van Eperen.