Agenda

2016 Agenda

8:00 – 9:00  (Lobby)
Registration, Breakfast and Exhibits
9:00 – 9:45 (First Amendment Dining Room)
CMO Roundtable: The Big Picture For 2016 
Shana Glenzer, CMO, Make Offices
Michael Lees, CMO,  MetaLogix
Trevor Lynn, CMO, Social Tables
9:45 – 10:15 (First Amendment Dining Room)
Keynote: “The Untapped Social Economy”
Rick Rudman, CEO, Tracx
10:15 – 10:45 (Lobby)
Coffee Break and Exhibits
10:45 – 11:10 (First Amendment Dining Room)
Fireside Chat: Seth Goldman, Co-founder, Honest Tea
11:15 – 11:40 (First Amendment Dining Room)
“Lead Scoring: The Science of Prospecting”
Michael Al-Megdad, Product Manager, Real Magnet
11:15 – 12:10 (Gannett Auditorium)
Panel: “What’s Hot in Sports Marketing”
Patrick Duffy, SVP, Monumental Sports & Entertainment
Kristine Friend, Vice President, Brand Marketing, Washington Nationals
Mike Schoenbrun, Chief Revenue Officer, D.C. United
Moderator: Matt White, Chairman and CEO, WHITE64
11:15 – 12:10 (Dining Room A/B)
Panel: “On Deadline: How to Best Connect with Reporters?”
Jim Bach, Staff Reporter, Washington Business Journal
George Jackson, Managing Producer, Government Matters ABC7
Rob Pegoraro, Columnist, Yahoo! Tech
Jordan Robertson, Tech Reporter, Bloomberg
Moderator: Tom Resau, SVP, W2 Communications
11:45 – 12:10 (First Amendment Dining Room)
“Are Your Reports Wrong? How to Use Google Analytics The Right Way” 
Louis Belpaire, Director of Analytics, Silverback Strategies
12:15 – 12:45 (Gannett Auditorium)
Fireside Chat: “How One Local Company Rocked The Super Bowl With A Creative Ad Buy” 

Basim Mansour, President, Michael & Son
12:45 – 1:45 (First Amendment Dining Room)
Lunch
1:45 – 2:10 
“I Became a Content Marketer Last Year: Now What?” (First Amendment Dining Room)
Greg Kihlström, CEO, Carousel30
1:45 – 2:10 (Dining Room A/B)
“Individual Ad Targeting on Facebook, Google and Beyond”
Sue Zoldak, Founder, The Zoldak Agency
1:45– 2:45 (Gannett Auditorium)
Panel: “Video in a Social, Mobile and VR World”
Mark DeVito, President and Chief Creative Officer, The Gigawatt Group
Aaron Schwartzbard, CTO, Frameless Technologies
Keith Jodoin, Founder, Sapling Pictures
Moderator: Elizabeth Shea, CEO, SpeakerBox Communications
2:15 – 2:45 (First Amendment Dining Room)
“Atlas Brew Works: The Craft of Brand Storytelling”
Justin Cox, Founder and CEO, Atlas Brew Works
2:15 – 2:45 (Dining Room A/B)
Hope Motivates More than Fear
Bruce Lee, Chief Creative Partner, Interplanetary
Andy Semons, Strategic Planning Partner, Interplanetary
2:45 – 3:15 (Lobby)
Coffee Break, Atlas Beer Tasting and Exhibits
3:15 – 3:45 (First Amendment Dining Room)
Keynote: David Beebe, VP of Creative and Content Marketing, Marriott
3:15 – 3:45 (Dining Room A/B)
“Building Reach & Credibility in the B2G Market in 2016 & Beyond”
Julie Murphy, Partner and SVP, Sage Communications
3:50 – 4:15 (First Amendment Dining Room)
“Online Reviews – An Extension of Your Offline Culture & Reputation”
Gabrielle Traff, VP, Marketing, Next Day Blinds
Brian Patterson, Co-founder, Go Fish Digital
3:50 – 4:15 (Dining Room A/B)
“The Power of Narratives and What Presidential Candidates’ Websites Can Teach Us”
Deb Lavoy, Founder and CEO, Narrative Builders
3:50 – 4:45 (Gannett Auditorium)
“Let’s Cut to the Chase: Here’s What Sales Needs from Marketing Today”
Brian Green, SVP, Sales & Solution Development, Learning Tree International
Darrell Gehrt,‎Vice President of Sales, CrowdCompass by Cvent
Bryan Mowell, VP of Sales, ADP
Moderator: Fred Diamond, Co-Founder, Institute for Excellence in Sales
4:20 – 4:45 (Dining Room A/B)
“Growing Members, Growing Associations”
Henry Stoever, CMO, National Association of Corporate Directors
4:20 – 4:45 (First Amendment Dining Room)
“Measuring Marketing Success as a SaaS Company”
Matt Howard, SVP of Marketing, Sonatype
4:45 – 5:15 Lobby
Cocktail Reception

Agenda Legend

Networking
Keynote
Presentation
Panel