Timetable

8:00 – 8:45
Registration, Breakfast and Exhibits
8:45 – 9:30
Brand Marketers Roundtable: What’s Working 
9:30 – 10:00
Keynote:UrbanStems
10:00 – 10:25 
Coffee Break and Exhibits
10:25 – 10:50
“SnapChat for Business”
10:50 – 11:15
“Solving the Email-Social Riddle”
10:25 – 11:15
“In-House and DIY Video: How Marketers Can Create Authentic and Sharable Video”
10:25 – 11:15
“The New PR: The PESO Model (Paid, Earned, Shared and Owned Media)”
11:25 – 11:50
“You Are Not Your Customer: How to Improve Your Marketing by Learning the Customer’s Perspective.”
11:50 – 12:15
“Agile Marketing Tactics in Web Design”
11:25 – 12:15
“Content Marketing in a Post-Organic Era: What’s Working?”
11:25 – 12:15
“Reaching Reporters in a Digital/Social World”
12:15 – 1:20 
Lunch & “Keynote”
12:55 – 1:20 
“Keynote: “Addressing Baltimore’s Post-Uprising Image With Social Media”
1:30 – 1:55
“The Future of Online Reputation Management (ORM)”
1:30 – 1:55
“Ten Online Tips for Marketers to Make An Impact Next Week”
1:30 – 1:55
“Design Thinking: From Insight to Action”
2:05 – 2:30
“Understanding the Evolving Mindset of Consumers in the Baltimore Market”
2:05 – 3:00
“Social Media for Marketers: What’s Ahead for 2017″
2:05 – 3:00
“What to Do When Faced with Design by Committee”
2:35 – 3:00
“Customer Capsule: Connecting the dots in a Digital Day in the Life”
3:00 – 3:30 
Coffee Break and Exhibits
3:30 – 4:20
“Your Brand in Images: Instagram, Facebook, Snapchat and More”
3:30 – 4:20
“More Than Clicks and Clips: What’s New in Monitoring and Metrics”
4:30 – 5:30
Exhibits/Networking/Cocktails

Agenda Legend

Networking
Keynote
Presentation
Panel

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