Presentation

CRM in a Cookie-less World: Solutions from Digital & Programmatic Paid Media


The Stage November 10, 2021 10:45 am - 11:30 am

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Dan Dawes
Leigh Jacobs

The cookie-less world is upon us. Affected most are initiatives supporting Customer Relationship Management (CRM) marketing throughout the customer journey—especially during awareness and consideration phases. Each key moment relies on data to target and personalize the experience for the customer to drive them towards conversion. And even as they become a customer, and the focus shifts to loyalty and advocacy goals, behavioral data collected from cookies are important. This is why marketers must evolve and become more creative with deriving solutions from both existing and new resources. Digital and programmatic paid media offer those solutions at each phase of the customer journey—from acquisition to advocacy. Our discussion will touch on what the solutions are and how marketing decision-makers can navigate their organization through a cookie-less world.