Panel

State of Federal Marketing


The Stage November 10, 2021 3:10 pm - 3:55 pm

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Troy K. Schneider
Jon Sanders
Stephanie Geiger

The U.S. government purchases more technology products and services than the entire Fortune 500, combined! How will your company market to Fortune #1. Join us for this exciting federal marketing keynote geared toward newcomers to government IT and marketers who have both commercial and government marketing responsibilities.

Will government shutdowns and budget impasses impact your company or marketing department? We’ve assembled the data, the latest trends in government marketing and the best vehicles to pivot and to reach your audience.

Here is what you will learn:

  1. The State of Government Marketing – GovWin and Government Marketing University will provide attendees with the state of play in federal (and preview state) technology marketing. With the GAIN conference already underway, Government Marketing University will provide data and specific market opportunities for MAMS attendees

  2. The New U.S. Federal Budget Year – November means the new federal budget year is already here. What do these marketing pro’s see as the unique marketing challenges for our country and how the Biden Administration is expanding the safety net as the nation emerges from the pandemic.

  3. Balancing Commercial and “G” – how will marketers balance the requirements of their commercial operations and their governmental sales and marketing operations. Not all branding and promotional solutions fit every market channel! What is the difference between Customer Experience and Service to the Citizen? Where do these interests blend or crossover?

The U.S. government is about to pass a $3.5 trillion proposed federal budget (with some scaled-back compromises). A new infrastructure package has already passed for $1 trillion. The federal agencies are expected to spend a combined $92 billion on IT with about $54 billion attributed to civilian agencies and $39 billion spending at the Department of Defense (DOD).
For the 2021 fiscal year, the U.S. federal government has budgeted 92.17 billion U.S. dollars for federal IT spending. Civilian agencies accounted for 54.36 billion U.S. dollars of federal IT spending, and the Department of Defense was the agency with the single biggest funding at 38.8 billion U.S. dollars.