How COVID Moved B2B Marketing Toward a B2C Model

The Lounge November 3, 2022 1:20 pm - 2:00 pm

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Stephen Mackey
Beth Taylor
Patrick Smith
Ronan Keane

How did COVID move B2B marketing strategy more towards a B2C model, and what are the long term impacts? COVID happened, and we all got stuck at home. B2B buyers changed their purchasing habits. How has the emergence of the “natively remote company” changed the way that we create our B2B marketing strategy?