In-Housing Paid Media: Opportunities & Obstacles

The Balcony November 3, 2022 10:45 am - 11:30 am

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Noor Naseer
Sara Wallace
Albert Thompson
Craig Wiesen

In-Housing has many different definitions, and the reality is one size does not fit all, and it shouldn’t. Facing new economic and business challenges, marketers of all types are re-evaluating how to improve profitability and overall business health, by rethinking what they control in their tech stack and the most effective ways to grow their business with technology and talent.

This panel brings together agency leaders for a candid discussion on their approach to in-housing paid media, and how they’ve overcome obstacles to create new opportunities future proofing their organizations.