Influencer Marketing: Promoting Messages Not Products

The Balcony November 3, 2022 1:20 pm - 2:00 pm

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Laura Guerrero
Dana Deighton
Lauren Elsberry
Jocelyn Ocampo

Influencer Marketing has long been about solely selling products and tangible items, but that has all changed. This session will feature how prominent organizations and brands are approaching influencer marketing by prioritizing the promotion of key messages instead of products, by uncovering various angles of influencer marketing that drive behavior and provoke action. This is reflective on the type of influencer partners, content development and stories that are told to further elevate the voices of the organization and brands. It’s not about how many followers one may have anymore, but about choosing the right partners to align with that represent authenticity, self-expression, and are relatable to drive maximum reach and visibility with a new approach based on promoting thoughtful messages.