Misinformation, the Capitol Insurrection, and a Winter Storm: Using Real-time Data at Critical Moments

The Balcony November 3, 2022 2:15 pm - 3:00 pm

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Brett Lofgren

A cold weather front, public health misinformation, and the January 6th insurrection could not be more different types of emergencies and cultural phenomenons, but these fast-changing events demonstrate how brand campaigns evaluated through real-time media monitoring produce a wealth of measurable data that can change outcomes even within the course of a single day. 

NewsWhip’s President Brett Lofgren will describe how Valent Projects, McDonald’s and Ford used real-time media monitoring to:

  • Understand critical moments
  • Compare similar incidents to establish benchmarks of public vs. media interest
  • Predict the impact of an event while it’s unfolding
  • Persuade stakeholders to take action when it’s warranted