A cold weather front, public health misinformation, and the January 6th insurrection could not be more different types of emergencies and cultural phenomenons, but these fast-changing events demonstrate how brand campaigns evaluated through real-time media monitoring produce a wealth of measurable data that can change outcomes even within the course of a single day.
NewsWhip’s President Brett Lofgren will describe how Valent Projects, McDonald’s and Ford used real-time media monitoring to:
- Understand critical moments
- Compare similar incidents to establish benchmarks of public vs. media interest
- Predict the impact of an event while it’s unfolding
- Persuade stakeholders to take action when it’s warranted