Presentation ADWKDC

More than Whiskey: The Story of Jack Daniel’s Advertising

Main Theater November 3, 2022 11:45 am - 12:30 pm

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Nelson Eddy

How does a 150-year-old brand continue to remain relevant today? What are the principles and practices that have seen it grow from a small regional craft brand to the number one selling whiskey brand in the world today? Why has it received unpaid endorsement from music legends and Nobel Prize winning authors and continues to appear in movies, television shows, boos and songs without product placement? We’ll explore the answers and give you a taste of this iconic brand’s continuing secret for success.