Panel

Social Media Outlook 2022


The Lounge November 10, 2021 2:15 pm - 3:00 pm

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Gina Florence
Morgan Roth
Beth Dailey Merin
Shonali Burke
Josh Greene

Four of the region’s leading social media marketers will provide insight about their outlook for 2022 and beyond. How has their social strategy shifted in the last year? What is working for their brands, and what isn’t working in the social ecosystem? How are they leveraging social as a customer channel and for social listening? How are they tailoring content and strategy for different platforms? Other topics include social governance, crisis response, and analytics.