Taking a Corporate Stand on Societal Issues: Where Do We Draw the Line?

The Lounge November 3, 2022 3:10 pm - 3:55 pm

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Jen Nycz-Conner
Nadine Redd Blackburn
Deanna Troust
Dr. Arvenita W. Cherry

Should organizations respond to all issues that arise in the public or political arena? Learn how organizations are deciding when and how to act on issues that may affect their company’s reputation. Hear from communications and public affairs experts who will discuss:

  • Proactively establishing your company’s social issue guidelines and principles
  • Identifying matters that are core to the company or association’s mission
  • Determining what level of engagement your company should take on the issue
  • Pacing and benchmarking your company’s involvement on issues over time


This panel will be Moderated by Jennifer Nycz-Conner, Director, Brand Communications, Hilton.