Over the past few years, we have witnessed incredible change in the way people work and communicate, and in who and what influences people’s decisions. As marketing practitioners, we must pivot to adapt in these changing times. Through sharing our experience in designing communications campaigns that address the most pressing challenges of the day — from improving vaccination rates, to addressing blood and plasma shortage, to tackling message fatigue around chronic disease prevention — our panelists will discuss research methods, communication strategies, and creative approaches to consider in today’s environment.
