Presentation ADWKDC

The Power Of Creativity In A Digital World

The Classsroom November 3, 2022 3:10 pm - 3:55 pm

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Genevieve Wilkins
Rachel Winer

If you’ve ever wondered whether that hour-long meeting to choose two ad images, or advertising at all in the first place was really worth it… this is the session for you. Creative and Digital SVP industry experts, Rachel Winer and Genevieve Wilkins from ROKK Solutions will walk you through the power of creative in digital advertising- from how changing just one image can take your post viral, to how changing a simple word netted a 20% lift in response… and more! Whether you work in an agency or in-house, we all want to prove value with our creative digital campaigns. And this is just the insight you need to take your results from average to exceeding expectations.