Each year, Muck Rack surveys thousands of journalists and PR pros around the world to better understand the state of their industries. The PR Summit presentation will provide insights from their State of Journalism and State of PR surveys. It will focus on how journalists work with PR representatives, what they think about the way organizations share their news and information, and how they divide their time.
The State of PR findings will delve into today’s challenges and priorities, how PR allocates its budgets and what do PR salaries look like, what best tech and tools they use, how pros connect with journalists, the social platforms PR pros value most and how they use them, and the notions of the future of PR.
After a 15-minute presentation, we’ll turn to a panel of DC journalists to talk about their newsroom decision and how best to work with them today.
Moderator/Presenter will be Natan Edelsburg, CRO Muck Rack. Journalist panelists will be announced shortly.
Please download the following Muck Rack reports:
State of Journalism download link