Virtual reality is rapidly reaching the marketing industry, and brands have already started using it to increase awareness, promote engagement and enhance the customer experience. It is estimated that there will be 171 million VR users by 2018, up from just 200,000 in 2014. This increased interest is compelling brands to experiment with VR technology. This panel represented by a mix of brand users and developers. They will discuss the state of the market today and what’s next.