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November 3, 2022
Creating Tomorrow’s Digital Customer Experience: First-Party Data, Personalized Experiences, and Multichannel Communications
2:15 pm - 3:00 pm The LoungePanel
Director of Customer Engagement at Sitecore
Adeline Ashley is the Director of Customer Engagement at Sitecore leading the healthcare and energy verticals. She spent the last few years as Director of Digital Strategy and Innovation at ProMedica where she led the digital transformation initiative and the selection of Sitecore XP. Adeline also worked with Anthem and Southern California Edison leveraging data analytics and content strategy for massive web redesigns to improve customer experience and personalization. She is also a serial entrepreneur having launched a gourmet foods company, a gift service business, and an award-winning party planning site. She received her MBA from the University of Illinois Urbana-Champaign.