VP Strategy, Taoti
Eric is passionate about the role of culture in brand, marketing and digital strategy. His background spans the world of scrappy startups, big agencies, and consulting work for clients from small brands to Fortune 100 companies. With experience on the agency side and independently,
Eric has led digital strategy and account teams for clients like Volkswagen, GE, Kroger, and Sam Adams. When he’s not thinking deeply about the cultural experience strategy behind your next big campaign, you can find him backcountry skiing and tandem bike touring the US.
Eric is national and regional speaker for conferences like Digital Summit Series and Mid-Atlantic Marketing Summit. Also, he is a former contributor for Huffington Post. Outside of the strategy world, Eric once played a pick-up roller hockey game at the White House.
Eric has been a strategy and account lead for digital and social Agency of Record clients like Volkswagen, Sam Adams and Kroger.