Director of Digital Engagement / Social Media, Charles Schwab
Senior level, digital marketing professional with successful experience in product management, social media strategy and integrated marketing campaigns. Strong focus in producing revenue generating results and engaging customer relationships. Accomplished in building Brands online with emerging technologies/products and building the platforms to scale and sustain them.
In addition, Gina Florence has also developed brand ambassador and employee ambassador programs online to reinforce Branding goals, drive loyalty and amplify the message.
Specialties: Content generation, analytics, social media strategies, CRM, email marketing, user experience, copywriting, online acquisition, conversion, promotions, partnership emails, online display advertising, pay-per-click, product marketing, project management