Greg Kihlström

Principal & Chief Strategist, GK5A

Greg is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on customer experience, employee experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one by Yes& in 2017, and the other by Alef Edge in 2021). As a strategist, digital transformation, and customer experience advisor, he has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.

He is a member of the School of Marketing Faculty at the Association of National Advertisers, and currently serves on the University of Richmond’s Customer Experience Advisory Board. Greg was the founding Chair of the American Advertising Federation’s National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC) and holds a certification in Business Agility (ICP-BAF).

Meaningful Measurement of the Customer Experience (2022), Greg’s eighth and latest book provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. Greg is a contributing writer to Fast Company, Forbes, MarTech and CMSWire, and has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders of 2022, and a DC Inno 50 on Fire winner as a DC trendsetter in Marketing.