Imani Greene

Campaign Media Strategist, Fors Marsh and Principal Strategist, GreeneGroup

Imani Greene is the Founder and President of GreeneGroup, an independent consultancy that designs paid, owned and earned media solutions to business challenges. Greene has extensive expertise, and over the last two decades she has designed/managed campaigns at such global firms as Ogilvy, McCann-Erickson, Mindshare Worldwide, Meredith and Saatchi & Saatchi.

At GreeneGroup, Greene designs campaigns for public, private and not-for-profit brands that support behavioral change and drive tangible outcomes. She is versed in every medium, including: national and local television; network and spot cable; network and spot radio; national, regional and local print; and out-of-home/outdoor. Importantly, she has very rich experience across digital media. However, she is at her best when designing comprehensive campaigns that combine the might of multiple platforms to drive measurable successes.

Greene currently sits on the Boards of Directors of the National Press Foundation, Dress For Success Washington DC, Partnership for a Healthier America and is a member of Leadership Greater Washington. She has also held board positions at such organizations as United Way of the National Capitol Area and Calvary Women’s Services.