SVP/Media, Brunet Garcia
Lani Camacho serves as the paid media lead at Brunet-García. With 15 years of experience in media oversight, planning, and buying, Lani is an expert in strategic media planning, buying, analytics, and execution. She started her career in Los Angeles working in multicultural media on T-Mobile where she co-led the branded content integration initiatives. This included placing T-Mobile’s Pago Flex into custom segments and shows. Lani then moved into the entertainment industry, working on Lionsgate Home Entertainment and then five years at Fox Broadcasting. During her tenure at Fox, she launched shows such as Empire, New Girl, Bob’s Burger, and The X-Factor. Lani now focuses on public health and safety outreach, directing all paid media efforts for a robust Federal Government client portfolio, including Health and Human Services, Federal Trade Commission, Centers for Disease Control and Prevention, Centers for Medicare & Medicaid Services, and more.