Director of Content & Influencer Marketing, Sensis
As the Director of Content & Influencer Marketing at Sensis, the largest minority owned multicultural agency in the United States, Laura is responsible for the strategy and execution of influencer campaigns across all clients. In addition, she oversees social media and digital efforts.
Prior to Sensis, she worked at various national public relations firms, managing all influencer and celebrity partnerships and national public relations campaigns for hospitality, consumer and lifestyle brands, and events including Colgate, Colourpop, Cameo, Art of Elysium Gala, Gold Meets Golden, Patrick Ta Beauty, 1 Hotels, The Sixty Hotels, and more. She has over 7 years of experience and her expertise lies in targeted celebrity wrangling, product seeding, event management, and brand recognition through focused talent and media outreach. Her current clients include a range of California based organizations, including the California Department of Public Health, Chef Merito Seasonings, California DMV, UnidosUS, California Realtors Association, and more.
Laura holds a bachelor’s degree in communication studies and public relations from California State University, Northridge.