VP, Communication Campaign Research and Evaluation, Fors Marsh
Lynne Doner Lotenberg is an accomplished communications leader with extensive campaign research and evaluation experience in the public and private sectors. As vice president of Communication Campaign Research and Evaluation (CCR&E), Lynne leads all applied campaign communications research and evaluation to provide sustainable, long-term strategies.
She directs initiatives across FMG to integrate new methodical approaches alongside existing best practices in targeting, developing, monitoring, and evaluating campaigns that tackle a range of complex social and health issues.
Lynne has over 30 years of communications and evaluation experience. Her public health clients have included: the American Medical Association (AMA); the Centers for Disease Control and Prevention (CDC); the National Institutes of Health (NIH); the National Health Council (NHC); and the Robert Wood Johnson Foundation. She has held senior positions, including senior vice president, director of strategic planning and research, and interim and chief executive officer at Hager Sharp.
Lynne served as co-editor of the international journal Social Marketing Quarterly for 11 years and is currently a member of its advisory board. She co-authored two editions of the graduate text Marketing Public Health: Strategies to Promote Social Change and has contributed to numerous publications focusing on audience segmentation, brand development, focus groups, and partnership development.
She earned a Bachelor of Science in advertising and a Master of Arts in mass communication from the University of Florida.