Madeline (Maddy) Brady is the Email & Marketing Automation Lead at Booz Allen Hamilton and manages the email marketing lifecycle for all of Booz Allen’s external corporate marketing efforts. At Booz Allen, Maddy has revitalized the way the 100-year old firm views and manages email marketing: going from infrequent one-off emails to building complex lead nurture campaigns that determine level and topic of interest and drive sales leads.
Prior to her time at Booz Allen, Maddy worked in email and digital marketing at major brands like Nasdaq, Eaton, Make-A-Wish, National Association of Manufacturers, and APCO Worldwide. Her team’s emails have been featured on ReallyGoodEmails.com showcasing best practice email campaigns.
Maddy is certified in Oracle Eloqua and holds a B.A in Public Communications & Marketing from American University in Washington, D.C. She is an active member of the American Marketing Association, Women of Email™, and the #emailgeeks community.
In her free time, Maddy enjoys spending time with her dog, Oscar, volunteering with survivors of sexual assault, and hoping that the Cleveland Browns will win a game. Twitter: @maddybrady