SVP Marketing & Demand Generation, Babyscripts
Sarah Nicholson is SVP of Marketing and Demand Generation at Babyscripts, a D.C.-based digital health company focused on improving maternal health. In this role, Sarah and her team are responsible for the external-facing messaging at Babyscripts: its vision, products, and position as a thought leader in the obstetrics space. In her six-year tenure, Sarah has supported the company’s growth from two founders with an idea to the leading virtual care platform in obstetrics, managing hundreds of thousands of pregnancies across the United States annually. Sarah was also a Babyscripts user during both of her pregnancies, which gave her unique insight by also experiencing the program firsthand.
Prior to Babyscripts, Sarah worked for Xerox, managing the relationships with Fortune 100 accounts, and for Insperity, providing strategic human capital services to small and mid-sized businesses. Along the way, she pinned on a number of awards as a leader amongst her peers. She is a multiple-year President’s Club winner and was also named Xerox’s East Coast Breakout Leader.
Sarah is a proud alumna of the University of Notre Dame, graduating magna cum laude with a B.B.A. in Marketing.