Co-founder, Institute for Excellence in Sales
Fred “Freddie Dee” Diamond is the co-founder and executive director of the Institute for Excellence in Sales (IES). The IES is the trusted partner for organizations looking for sales training, speakers, content, training, coaching, programs, and services. The IES was created for sales professionals, execs and leaders, and service professional rainmakers looking to implement best practices and, plain and simple, sell more. The annual IES sales excellence award event is June 3 at the Fairview park Marriott.
Mr. Diamond ran a hugely successful marketing consulting firm, DIAMOND Strategic Marketing. DSM’s motto, “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” demonstrates that it’s about accelerating the sales process. “It’s about sales.” He is a unique marketer who gets that it’s about sales.