VP, Marketing, Next Day Blinds
Gabrielle has been with Next Day Blinds since April 2015 and is responsible for all marketing and advertising activities as well as product assortment, pricing and in-store visual merchandising. In addition, she runs the eCommerce business and is part of the executive leadership team focused on growing the overall business. Prior to Next Day Blinds, Gabrielle was with Total Wine & More, a national retailer with $2 billion in annual revenue, for over 6 years. She was responsible for establishing their digital marketing program and building the team and processes to drive digital sales. In addition, Gabrielle created the first eCommerce presence for the brand and started them down a path of growth in a new sales channel. Gabrielle was the business owner managing two major website builds for TotalWine.com and oversaw a large internal team of business analyst, user experience, creative, content, SEO and operational resources as well as managed vendor partners both onshore and overseas. Prior to Total Wine, Gabrielle spent over 10 years in an agency environment focused on direct marketing, with a focus in digital channels and eCommerce. Gabrielle holds an MBA from Loyola University Maryland as well as a bachelor’s degree in marketing from the Smith School of Business at the University of Maryland.