Dir of Analytics, Silverback Strategies
Louis is an expert online marketing strategist and analyst with a passion for all things tech. He began his career in digital marketing at a social gaming startup in Berlin, where he managed all aspects of the company’s online strategy and performance analysis for the French Market, including search engine marketing, social advertising and data visualization. Prior to joining Silverback Strategies, he worked on the online marketing team at Groupon International, helping develop, scale and optimize SEM campaigns in 40+ countries and develop innovative tools for campaign management.
At Silverback Strategies, Louis leads our team of analysts to ensure accurate and actionable measurement of multi channel marketing campaigns.