Becca believes that the key to brand loyalty is to over-deliver on customer relationships, and that an authentic social media presence is key to fostering these relationships. At RP3, Becca employs behavioral understanding, influential content and optimized engagement strategies to build fundamental and lasting connections for clients including The Coca-Cola Company, Norfolk Southern and National Harbor.
Prior to RP3, Becca gained experience in social media branding and campaign management at DC-area agencies WHITE64 and Social Driver. She graduated from George Mason University with a B.A. in Public Relations and Electronic Journalism, a winning combination for today’s social media landscape. She has lent her skills to a variety of regional and national brands, including the Tiger Woods Foundation, Roy Rogers, Honda, MagicJack, Transurban and Macerich.
When she’s not engrossed in a screen, she can be found at a dog park with her two pugs. You can also find her on Twitter @beccamarshall.