Josh Greene is the CMO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization, and drives targeted high value leads for B2B companies Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national
television campaigns. Prior to 1-800-PACK-RAT, Greene was the Vice President of Member Services for Shop.org where he oversaw membership recruitment and retention initiatives. Additionally, Greene collaborated with NRF’s government relations staff to execute policy and advocacy strategies on behalf of Shop.org members. He also served
as a liaison to Shop.org’s Policy Advisory Group, developed industry initiatives, and managed Shop.org’s Ray M. Greenly Scholarship fund. Greene joined Shop.org from Discovery Communications, where he was director of online marketing and business development. At Discovery, Greene oversaw online marketing, direct response television, corporate gifting, and partner programs for DiscoveryStore.com. Prior to Discovery Communications, Greene was director of e-marketing for Time Warner Cable and director of e-marketing for Road Runner. He’s been a frequent speaker at industry events including ad:tech, SES, Channel Advisor’s Catalyst conference, and others.