Sam brings a diverse background spanning finance, business and marketing communications to Warschawski. As the agency’s Senior Strategist, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.
Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Biologics Consulting, Hogan Lovells, Global Telecom Brokers, the Law Offices of Evan K. Thalenberg, P.A. & Alex Cooper Auction House, among others.
Sam is a published author and frequent guest blogger on the topics of Advanced Analytics & Data Modeling, SEO, SEM, Display/Video Advertising, Business Analytics & Content Marketing. He is a frequent contributor to some of the digital marketing industry’s top publications, including Duct Tape Marketing, Marketing Insider and
Convince & Convert.
Sam completed his undergraduate degree at Franklin & Marshall College and is currently finishing his MBA with a dual specialization in Finance and Entrepreneurship & Innovation from Drexel University’s LeBow College of Business. He is a certified Google AdWords, Analytics, Bing Ads & HubSpot InBound Marketing professional.