Panel

Email Marketing & Deliverability


Auditorium and Balcony B April 26, 2018 1:30 pm - 2:15 pm

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Monica DiBartolo
Brad Gurley
Maddy Brady
Christina Olney
Cindy White

As Marketers, we’re all laser-focused on improving the quality of our email campaigns, working hard to provide relevant and timely content to ever-more-carefully segmented constituencies. But all of this effort is for naught whenever one of our perfectly-timed and highly-tailored emails ends up in our intended recipient’s junk folder or they don’t read it. Sometimes it is the invisible things that matter — one can’t see deliverability, but if it’s neglected it will dramatically impact the effectiveness of our campaigns at every level. Learn best practices from group of email deliverability experts.