The Facebook Feed Change: What Marketers Need to Know

Auditorium and Balcony A April 26, 2018 1:30 pm - 2:15 pm

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Roger Hughlett
Josh Greene
Kelly Barrett
Thomas Sanchez

Recently Facebook changed how it ranks the posts, videos and photos that appear in its users’ News Feeds. In short, users see more posts from friends but less content from brands and publications. Prioritizing what your friends and family share is part of an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way.

What does this mean for brand advertisers and publishers. This panel of experts will discuss what has happened to date and what they project will happen as Facebook continues to adjust its algorithms.