The PR-Marketing Convergence

Auditorium and Balcony B April 26, 2018 2:20 pm - 3:10 pm

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Michael J. Smith
Kathy Baird
Lane Kasselman
Megan Bailey Darmody

How to navigate between advertising, marketing and public relations has been debatable for years.With increased focus on customer experience and the blurred lines of PESO (paid, earned, shared and owned media expectations of marketing outcomes from public relations activities are higher than ever. It’s no longer enough to earn media placements, distribute releases, and manage brand social media profiles.

Companies increasingly expect PR to perform with marketing impact and marketing to perform with PR impact. Our panel from of experts, from public affairs, marketing, advertising and marketing, will provide insight from the client and agency side of this shift that has been occurring for many years even though the disciplines are for the most part still highly siloed.